I promote an interactive teaching style, which thrives on giving voice to the participants to create a dynamic learning environment. 

For example, after presenting abstract theories and theoretical frameworks, I facilitate in-class work and activities to foster the co-learning process. 

My courses are taught in both French and English, and some are taught online.  

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Teaching Portfolio

 

BA courses

Marketing fundamentals (30h)

Marketing mix (30h)

Cross cultural marketing (30h)

Organizational behavior (24h)

Value creation (30h)

 

Master courses

Marketing strategy (12h)

Market research – part 1 qualitative research (24h) 

Market research – part 2 quantitative research (24h)

Advanced quantitative studies (12h)

Consumption and Culture (20h)

International negotiation (20h)

 

Executive MBA courses

Research practice (40h)

International marketing (20h)

 

PhD courses

Research workshop (12h)

 

Some student projects

 

In 2017, students in master worked with a cultural lens on the marketing strategy of Ait Manos, a leading brand in mosaic. https://www.aitmanos.com/en/

 

In 2016, students in master ran a study on Casablanca. They presented their findings at a conference held at University Hassan II, in partnership with the City of Casablanca. 

In 2013, students in master ran a study on consumers’ behaviors towards caftans (traditional Moroccan dress). Their study has been published in Femmes du Maroc, a monthly magazine, and was presented at Hit Radio, the number one radio for young adults in Morocco.

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case study​

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Senechal, S., Moqaddem, A., and Godefroit-Winkel, D. (2020), “La Vache Qui Rit 4.0 : Marketing International et RSE,” , Ref: M2093 

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