I promote an interactive teaching style, which thrives on giving voice to the participants to create a dynamic learning environment. 

For example, after presenting abstract theories and theoretical frameworks, I facilitate in-class work and activities to foster the co-learning process. 

My courses are taught in both French and English, and some are taught online.  

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Teaching Portfolio

 

BA courses

Marketing fundamentals (30h)

Marketing mix (30h)

Cross cultural marketing (30h)

Organizational behavior (24h)

Value creation (30h)

 

Master courses

Marketing strategy (12h)

Market research – part 1 qualitative research (24h) 

Market research – part 2 quantitative research (24h)

Advanced quantitative studies (12h)

Consumption and Culture (20h)

International negotiation (20h)

 

Executive MBA courses

Research practice (40h)

International marketing (20h)

 

PhD courses

Research workshop (12h)

 

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case study​

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Senechal, S., and Godefroit-Winkel, D. (2026) “The Boycott of Central Danone in Morocco : Building Marketing Strategies in a Polarized World”, CCMP, M2298

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Senechal, S., Moqaddem, A., and Godefroit-Winkel, D. (2020), “La Vache Qui Rit 4.0 : Marketing International et RSE,” , CCMP, M2093 

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